There has been a proliferation of ‘green marketing’ claims from all sorts of companies over the past few years. These campaigns have included airlines claiming to offset the emissions from your flight by planting trees, car insurance companies promising to help you offset your vehicles emissions and even cars companies attempting to sell ‘Carbon Neutral’ cars! Environmental claims can be an incredibly powerful marketing tool. Naturally there are many in our industry who feel we should be jumping on this ‘green wash’ bandwagon and trumpeting the many Carbon Offset benefits of our products and industry. Previous articles have suggested we think carefully before we leap into similar campaigns for our industry. It is so easy to say ‘we are green’; the reality is it is much harder to ‘back it up’ with credible science to substantiate our case.
